Heart2Heart, a project under better.sg, is committed to protect and respect your right to privacy and ensures that the collection, use, disclosure and other processing of personal data is done so in accordance with applicable laws, regulations and guidelines on data privacy.

For the purposes of this Privacy Notice, as a user/visitor of the Heart2Heart website and as a data subject, you will hereafter be referred to as “you” or “your”.

This Privacy Notice provides you with information on how and why we collect your personal data, to whom and where it is shared and transferred to, how long we retain your personal data, your rights, what steps we take to ensure your personal data stays private and secure, our policies on direct marketing and the use of cookies and how you can contact us.

You providing your personal data is voluntary and you may choose not to provide us with the requested data, but failure to do so may result to us being unable to provide or continue to provide our services to you.

Please take a moment to read our Privacy Notice to understand more about your rights to the personal data that you have given to us and the Company’s principles and practices in collecting, processing, sharing and disposing of your personal data.

What personal data we collect from you:

We may collect the following personal data (which includes sensitive personal data as defined under relevant applicable laws and regulations):

• Identity-related information such as your name, email address, Telegram handle, birth year, gender identity, race, religion, sexuality, property type, nationality or special needs
• technical information such as IP address, browser information, operating systems and platform, device information

The above information may be collected and stored either:

• directly when you fill in an application form or use our website to submit queries, or other communications;
• indirectly when you use our websites, social media platforms, mobile applications,

Why we collect your personal data and how we use it

Your personal data is collected and used for the following purposes:

1. to manage our administrative and business operations and complying with internal policies and procedures;
2. to provide you with services and to help us develop, improve, manage and administer the services we provide to you, including matching the information you provide to understand how we can serve you better. For example, we use your demographic information and responses to our questionnaire to build a profile about you, mapping onto the Big 5 Personality Traits. We collect sensitive demographic information such as your sexuality or special needs in order to ensure that intersectional identities can be represented as much as possible within conversations. We draw from the Big Eight Social Identity framework in deciding what socially constructed identities are relevant. We then algorithmically curate groups, maximising diversity among demographics and then ensuring a baseline level of complementarity between personalities. This ensures that groups are formed with sufficient scope for exploring a variety of perspectives while maintaining a desirable level of comfort between participants.;
3. to send you notifications and marketing messages in relation to our promotional events, opportunities, workshops, benefits and programmes,
4. to conduct marketing activities including market research, customer profiling, customer insights and targeted marketing activities
5. to help us verify your identity for the purposes of processing and administering any application, registration or services
6. fulfil any other purposes directly related to (1) to (5) above.