<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/530b7c03-be49-4643-a880-ebe91932d977/pushpin-fill-tf10-blue-black.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/530b7c03-be49-4643-a880-ebe91932d977/pushpin-fill-tf10-blue-black.svg" width="40px" /> This template is here to help you to expose critical areas of your idea to the surface. After writing down all of your evidence & assumptions by answering the questions in each segment, we hope you will have a more practical picture of the idea before you invest any time & effort.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 1. Who are the direct users?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 2. Who are the impacted users?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 3. What are the users trying to achieve?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 1. How are the use cases being met today?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 2. What are the pain points?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 3. Are the pain points worth solving?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" width="40px" /> 1. How does the solution address the pain points?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" width="40px" /> 2. How can we sufficiently monetize and sustain the solution?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" width="40px" /> 3. Is the solution disruptive and innovative?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4cf3724a-99a2-4287-92b1-f0e08f65f203/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4cf3724a-99a2-4287-92b1-f0e08f65f203/icon_question_green_NP.svg" width="40px" /> 4. Is it changing the user behavior?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/adde3ff9-436c-45bd-8b46-2b0c34876d90/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/adde3ff9-436c-45bd-8b46-2b0c34876d90/icon_question_green_NP.svg" width="40px" /> 5. Are there any more opportunities?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 1. Do we have any road blocks in the market? How can we unblock them? (external & internal road blocks)
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 2. How can we test our solution quickly and cheaply?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 1. Do we have funding to see the outcome?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 2. Do we have the right skills and resources?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 3. Are incentives aligned between our team members or teams?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" width="40px" /> 1. What metrics will tell us if we are heading in the right direction?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" width="40px" /> 2. Do we have a system to track the metrics?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f9b5a2fa-77f0-406d-9908-e40aff3cad3c/icon_question_green_NP.svg" width="40px" /> 3. If the system exists, are we able to know where or what is failing?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 1. Are we taking external factors into account? (e.g. if any unexpected roadblocks come up can we continue building? Which areas should we accelerate during those times? Can our solution pivot? Can we stretch our timeline more?)
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 2. Are we tracking market competition?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e63b855-5659-484f-b0eb-e50e8787fc2d/icon_question_yellow_NP.svg" width="40px" /> 3. How can we ensure a smooth landing in the market?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 1. What is our iterative process?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a5c1dd2f-d0e7-4529-835e-7fdde20751c4/icon_question_orange_NP.svg" width="40px" /> 1. How can we make data driven decisions that helps us iterate?
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/530b7c03-be49-4643-a880-ebe91932d977/pushpin-fill-tf10-blue-black.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/530b7c03-be49-4643-a880-ebe91932d977/pushpin-fill-tf10-blue-black.svg" width="40px" /> We suppose you filled in the questions with your beliefs or evidence. Now we'd suggest you prioritize all of your assumptions and head over to platforms that are specific to your niche to turn them into evidence. Avoid jumping into the market without proof to minimize the risk of unknown.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/530b7c03-be49-4643-a880-ebe91932d977/pushpin-fill-tf10-blue-black.svg" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/530b7c03-be49-4643-a880-ebe91932d977/pushpin-fill-tf10-blue-black.svg" width="40px" /> Click here to sign up to our newsletter for more free templates like this.
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